Enterprise Software Deserves a Better Go-To-Market Stack.
Enterprise software has been around for over half a century, and until recently, there hasn't been much innovation in how it's been sold.
Buyers engage with sellers to share their requirements. Buyers engage in trials and POCs. Buyers negotiate terms with sales reps. Buyers become customers and their company gets access to the software.
These have been the workflows for practically 50 years. Platforms like Salesforce have built software to match the workflows of companies who sell software this way.
In the last decade, enterprise software companies underwent a transformation. They started distributing and charging for software in new ways. Open source software. On-demand, self-service software. Usage and outcome-based pricing. Bring-your-own-cloud.
Now, there are new workflows. They resemble those more commonly associated with e-commerce companies who deal with thousands, sometimes millions of consumers, across a variety of different lifecycle stages.
These software companies are forced to retrofit their business model into legacy CRMs and tools, or build internal systems from scratch. It's expensive. It's risky. It's painful for employees - like sales teams. Customers feel the pain.
Further, why are enterprise software companies using the same commerce infrastructure as banks, spas and consultants? It doesn't make sense now and it didn't make sense to me while working inside one of the fastest growing enterprise software businesses.
That's why we're building Hybound
We think enterprise software companies deserve purpose-built commerce infrastructure. A suite of products under one platform built for product-led, sales-led and hybrid go-to-market workflows.
At the center of our platform is a powerful data model, designed to span the end-to-end customer lifecycle of this new world- from a contact to a user, from an individual buyer to an account. And unlike CRMs of the past, we integrate natively with your product analytics and billing stack.
Additionally, we've added a suite of integrated products to help you run your business. Manage sales-led growth using our sales pipeline. Track your business with analytics. Segment and engage customers across email and in-product prompts.
AI is knocking down the barriers to building enterprise software. There will be an explosion of new companies and we want to be the infrastructure to help them grow from founder to funded to Fortune 500.